PSN DigitalVideo – Targeted DC, MD & VA
PSN has developed a digital media program with Comcast Cable in DC, MD and VA. This includes the Washington, DC and Baltimore, MD DMAs. The program includes the distribution of the following media formats: digital banners, digital video and HD video via Comcast Cable to home subscribers across the region. The base program includes more than 7 million guaranteed impressions at the following levels:
- Digital Banners – 300×250, 728×90 and 160×600 sizes: 2.7 million
- Digital Video (30 second spot): 1.4 million
- Cable Broadcast – HD video (30 second spot): 2.9 million
The digital banners and video can be tagged for tracking via the client’s Google Analytics account. In addition, clients will receive the following tracking metrics from PSN/Comcast regarding the digital video engagement:
Reporting:
- Delivered impressions
- Clicks
- Video completion percentages
Broadcast cable metrics will be provided that include the channel, daypart, number of airings, and total estimated impressions 18+.
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PSN Digital Video Highlights
- Guaranteed PSA distribution
- Strong metrics and measurement including digital banner CTR and video playback data
- Reaches target markets via digital video and banner creative on TVs, computers and mobile devices
- Banners may be tagged for digital tracking and analytics
- Digital media networking
- Target by geographic location and other unique identifiers
- Major cable and broadcast network partners
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PSN TV distribution services are available on the GSA Schedule
PSN TV distribution services are listed on the GSA Schedule.
Please contact Robert Gaudian at 703.229.1202 or email at
rgaudian@psnmedia.com
for more information.