In-Store Audio Package
Description:
PSN (The Public Service Network) pioneered the distribution of public service announcements (PSAs) over the audio networks within the major national grocery and drug store chains. This point-of-purchase network for public service messaging reaches consumers while they shop at more than 20,000 retail locations nationwide that include the largest and best known chains in the country, including: CVS, Ahold (Giant, Stop and Shop and Martin’s), Albertsons/Safeway and Kroger (including banner chains such as Ralphs, Harris Teeter and many more), Winn-Dixie and Wegmans. This network offers broad reach and geographic targeting to consumers in a captive setting.
This program is available in every state and provides up to 2 million gross impressions 18+ over an 8-week flight, depending on the state. Audio spot and web banner production are available for additional fees. Multiple spots may be rotated in the same program or flight.
MCAP Rate: $6,000.00
Commercial Rate: $25,000.00
Content Specifications:
Spots should be available in a 30-second format as either .wav or .mp3 digital file. Scripts are also required for chain approval. Production is recommended after gaining store approval.
Content Production:
Audio spot production is available for an additional fee and includes professional voiceover talent, recording, editing, and music. All talent and music licensing are provided for unlimited use in perpetuity.
MCAP Rate: $1,500.00
Content Sample:
Services Include:
- Eight week statewide campaign
- Up to 42 store locations (16 CVS & 26 grocery)
- Thirty (30) second spot
- Hourly broadcasts 18 hours per day (2x in drug & 1x in grocery)
- Approximately 58,000 broadcasts
- up to 1.7 million guaranteed impressions 18+ per flight
- Final report with campaign metrics
CT Store Locations:
If you would like further customization options please contact a PSN representative to discuss your campaign.
Pricing terms and placement are subject to approval by the media partner based on inventory and message approval.