Digital Direct Package B
Description:
Run a comprehensive, targeted digital media campaign across the CBS Local and CBS Local+ Network. Reach users cross-platform leveraging Display, Video, Social & Email marketing to reach their desired audience.
- Cross-Platform Display
- Your message will be viewed across all platforms, i.e. computers, cell phones, tablets and TVs on CBS Local Websites & CBS Local = Audience Extension Network
- Targeting could include Geo, Demo, Behavioral and/or Contextual
- Pre-Roll Video
- Your thirty (30) second video spot is placed before on-demand CBS news clips & reports
- CBS Local = Audience Extension Network
- Facebook Targeted Posts
- Leveraging the CBS Television Station handles to promote your client’s messaging to a targeted audience
- Targeting could include Geo, Demo, Hobbies, Interests, etc
- Email Marketing (opt-in & HIPPA Compliant) & Retargeted Display
- Directly reaching your audience in their inboxes & retargeting that audience with display units for increased engagement and retention
MCAP Rate: $25,000.00
Content Sample:
Services Include:
- Two (2) month statewide campaign
- Thirty (30) second video spot
- 604,000 guaranteed online impressions
- Display across all platforms using the CBS local websites & CBS Local+Audience Extension Network
- Thirty (30) second video spot placed before on-demand CBS news clips and reports
- Facebook targeted posts
- Email marketing (opt-in & HIPPA compliant) & retargeted display
- Targeting could include geo, demo, behavioral and/or contextual
If you would like further customization options please contact a PSN representative to discuss your campaign.
Pricing terms and placement are subject to approval by the media partner based on location, inventory and message approval.